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McHale’s Cleaning Company

$1,500 in Google ad spend closed $30K+ in new recurring residential cleans.

Project info

01 The Challenge

McHale’s was coming off a contract that ended badly with another local digital marketing company, they were overpaying and getting no leads. Their only ask was that they wanted to grow the residential side of the business but they had no reliable way to reach homeowners beyond referrals. Recurring cleans are the lifeblood of a cleaning company, and the pipeline was unpredictable month to month.

02 Our Strategy

We launched a tightly targeted Google Ads campaign around high-intent local searches, paired with a high-converting landing page and instant follow-up so every inquiry got a fast response before the competition.

03 The results

Just $1,500 in Google ad spend closed $30K+ in new recurring residential cleans — a 20x return, with a base of repeat customers that keeps compounding every month.

30%

Lead Increase

Google

$6.09

Avg. Cost Per Click

$24 average cost per lead

1.3K+

Traffic & Impressions

Website visits in the first 30 days

0%

Facebook Impressions

No engagement campaign run yet

We don’t hide our numbers. Nothing is fake — these are results from August 2026.

McHale’s Cleaning Google Ads results dashboard

faq's

Clear answers before you commit a dollar

Do I need to provide footage, or will Bokeh Labs film everything?

We offer both. If you have existing footage, we can edit and optimize it for socials. If you want fully produced, cinematic content, our team handles the filming, editing, and publishing for you.

How quickly will I see results?

Paid ads typically start generating leads within the first few weeks, while organic content compounds month over month. Most clients see meaningful traction within 30–60 days.

What makes Bokeh Labs different from other agencies?

We handle both sides: cinematic content production and paid ads management under one roof, so your creative and your targeting always work together to drive real leads.

Can you manage my ads as well as content?

Yes. We run and optimize Google and Meta campaigns using the content we produce, with CRM setup, instant SMS on lead, and a performance dashboard included.

What industries do you specialize in?

Local service businesses in Cincinnati and Northern Kentucky — trades, dental, real estate, fitness, restaurants, and more. Realtors even get their own dedicated service: Bokeh Listings.

Do you require a long-term contract?

No long-term contracts are required, though 6-month commitments unlock discounts and allow us to plan, optimize, and scale properly.

How does ad spend work?

Ad spend is billed directly to your ad accounts — never through us. We recommend $500–$3,000 per month depending on your plan and lead goals.

Still have questions about Bokeh Labs?

Book a Call

faq's

Clear answers before you commit a dollar

Do I need to provide footage, or will Bokeh Labs film everything?

We offer both. If you have existing footage, we can edit and optimize it for socials. If you want fully produced, cinematic content, our team handles the filming, editing, and publishing for you.

How quickly will I see results?

Paid ads typically start generating leads within the first few weeks, while organic content compounds month over month. Most clients see meaningful traction within 30–60 days.

What makes Bokeh Labs different from other agencies?

We handle both sides: cinematic content production and paid ads management under one roof, so your creative and your targeting always work together to drive real leads.

Can you manage my ads as well as content?

Yes. We run and optimize Google and Meta campaigns using the content we produce, with CRM setup, instant SMS on lead, and a performance dashboard included.

What industries do you specialize in?

Local service businesses in Cincinnati and Northern Kentucky — trades, dental, real estate, fitness, restaurants, and more. Realtors even get their own dedicated service: Bokeh Listings.

Do you require a long-term contract?

No long-term contracts are required, though 6-month commitments unlock discounts and allow us to plan, optimize, and scale properly.

How does ad spend work?

Ad spend is billed directly to your ad accounts — never through us. We recommend $500–$3,000 per month depending on your plan and lead goals.

Still have questions about Bokeh Labs?

Book a Call

faq's

Clear answers before you commit a dollar

Do I need to provide footage, or will Bokeh Labs film everything?

We offer both. If you have existing footage, we can edit and optimize it for socials. If you want fully produced, cinematic content, our team handles the filming, editing, and publishing for you.

How quickly will I see results?

Paid ads typically start generating leads within the first few weeks, while organic content compounds month over month. Most clients see meaningful traction within 30–60 days.

What makes Bokeh Labs different from other agencies?

We handle both sides: cinematic content production and paid ads management under one roof, so your creative and your targeting always work together to drive real leads.

Can you manage my ads as well as content?

Yes. We run and optimize Google and Meta campaigns using the content we produce, with CRM setup, instant SMS on lead, and a performance dashboard included.

What industries do you specialize in?

Local service businesses in Cincinnati and Northern Kentucky — trades, dental, real estate, fitness, restaurants, and more. Realtors even get their own dedicated service: Bokeh Listings.

Do you require a long-term contract?

No long-term contracts are required, though 6-month commitments unlock discounts and allow us to plan, optimize, and scale properly.

How does ad spend work?

Ad spend is billed directly to your ad accounts — never through us. We recommend $500–$3,000 per month depending on your plan and lead goals.

Still have questions about our agency?

Book a Call